Log in Sign up
Log in Sign up
AMAZON MULTI-CHANNEL FULFILLMENT (MCF)

Deliver your customer orders anywhere, anytime, through any channel

Already an Amazon seller?
Get Started
New to Amazon?
Sign up
female warehouse worker in pink shirt scanning items and image of orange robot shelf with products on it
white outlined calendar graphic with one date x'd out on a bright blue background
Want to learn more about how Amazon sellers are increasing revenue on Amazon.com with Amazon Multi-Channel Fulfillment? Join our July 10th webinar.
Register
What is MCF video - thumbnail
WHAT IS MCF?
Put the power of the world’s largest fulfillment network at your fingertips

MCF is a third-party logistics (3PL) solution that enables you to leverage Amazon’s fulfillment network and team of experts to pick, pack, ship, and deliver your customer orders from off-Amazon sales channels.

Already an Amazon seller?

Get started
New to Amazon?

Sign up
Why use MCF?
icon with hands holding a box on a lime green background
Superior delivery performance
Delight your customers with a >97% on-time delivery rate and deliveries made 7 days a week.
Delivery truck icon on lime green background
The world’s fastest fulfillment
Deliver your products as quickly as one day after their ship date.
white icon of a circle with a check mark inside on a bright green background
Inventory optimization
Consolidate your inventory into a single pool that can be used for all your channels – so that you can reduce costs and streamline operations.
dark computer monitor with 5 stars in the middle in a straight line on a bright green background
First-class customer experience
Build customer trust with real-time tracking on every order and a 99.8%* undamaged package delivery rate.
*Based on claims data from small- and medium-sized businesses
two dark smartphone graphics with two arrows in the center pointing towards each other on a bright green background
Integrated, automated fulfillment operations
Seamlessly connect MCF with your back-end systems and automate the entire order fulfillment process with our state-of-the-art ecommerce integrations.
Open blank cardboard box icon on lime green background
Unbranded packaging
Ship your orders automatically in unbranded packaging, at no additional cost to you.
How MCF works
White delivery truck icon on blue background
1. YOU SEND YOUR INVENTORY TO AMAZON
Ship your products to Amazon and we will distribute and store them in our fulfillment centers.
Smartphone with cardboard box icon on blue background
2. CUSTOMERS ORDER YOUR PRODUCTS
Customers place an order through any off-Amazon sales channel including your brand website, an ecommerce marketplace, or a social media store.
open cardboard box on blue background
3. AMAZON RECEIVES AND PROCESSES YOUR CUSTOMER ORDERS
Once your orders are routed to MCF, we pick and pack your products, and ship them to your customers.
cardboard box on doorstep icon on blue background
4. AMAZON DELIVERS ORDERS TO YOUR CUSTOMERS
We fulfill your orders within 2 business days (Priority), 3 business days (Expedited), or 5 business days (Standard).
Latest case studies
CASE STUDY
Fishers Finery increases off-Amazon ecommerce revenue by 988% over 10 years with Amazon Multi-Channel Fulfillment as its 3PL
Read this case study to learn how Fishers Finery – which designs and sells silk pillowcases, athleisure, and luxury clothing – increased its off-Amazon ecommerce revenue by 988% with Amazon Multi-Channel Fulfillment (MCF) as its 3PL.
Read
Image of woman in silk robe sitting on the bed with a book and mug smiling
CASE STUDY
UK Skincare brand 5kind reduces operating costs by 12% by using MCF
Read this case study to learn how UK skincare brand 5kind reduced its operating costs by 12% by using MCF as its 3PL provider.
Read
Image of 3 5kind extra strong hemp cream black jars on white towels with a white background
CASE STUDY
MySweetSmile improves delivery speeds by 43% while reducing operating costs by 8% with MCF
Read this case study to discover how MySweetSmile improved its delivery speeds by 43% while reducing operating costs by 8% with MCF as its 3PL provider.
Read
Image of MySweetSmile whitening powder char, strips, and applicator in the foreground on a white table
Get the latest news and insights from Amazon Multi-Channel Fulfillment delivered to your inbox!
man with beard in blue shirt stocking items on yellow containers on robots
INTEGRATIONS
Automate your entire order fulfillment process
With our apps and APIs, you can integrate MCF with the ecommerce systems that you’re using – and automate your order fulfillment process from online checkout to your customers’ doorsteps.
March 10, 2023 09:45 AM
Learn more
three warehouse workers with security vests looking at a computer
PRICING
Reduce your costs for fulfillment and storage
Accelerate your bottom-line growth with simple, predictable pricing for fulfillment and storage and up to 50% discounts on multi-unit orders.
February 13, 2023 06:52 PM
Related content
ON-DEMAND WEBINAR
Introduction to Amazon Multi-Channel Fulfillment
Warehouse worker looking at yellow bins on a warehouse line in front of a computer with the text "ON-DEMAND WEBINAR" on the image
Read
ON-DEMAND WEBINAR
Amazon webinar featuring guest Forrester: How ecommerce fulfillment can help you gain a competitive edge
image of a package being delivered with two hands on each side of the box with the words ON-DEMAND WEBINAR across the bottom
Read
REPORT
From click to delivery: Unleashing the power of ecommerce fulfillment
Image of Forrester report front cover on a desk with a pen. The cover says "From click to delivery: unleashing the power of e-commerce fulfillment"
Read
BLOG
Top trends in ecommerce fulfillment in 2024
image of 2024 labeled on the side of a cardboard box on conveyor belt
Read
Frequently asked questions

How do I sign up for Multi-Channel Fulfillment?

If you are not an Amazon seller and you want to start using MCF, sign up here. If you are an existing Amazon seller and have a Seller Central account, there is no sign up required. Learn how to place your first order here.

Do I need to be an Amazon seller to use Multi-Channel Fulfillment?

No. MCF is open to all businesses, whether or not you sell on Amazon. If you do not have an Amazon Seller Central account, you can sign up for MCF here.

What is the difference between FBA and MCF?

Fulfillment by Amazon (FBA) allows you to fulfill orders placed on Amazon while Multi-Channel Fulfillment (MCF) fulfills orders on any of your channels including your own website. Read more about the differences in our blog.

Can I use my current FBA inventory to fulfill Amazon Multi-Channel Fulfillment orders?

Yes. If you are an Amazon seller using FBA, your inventory can be used to serve both Amazon customers and customers from your MCF sales channels. Learn more about consolidated inventory and the other benefits that MCF provides for Amazon sellers.

Can I use MCF to fulfill orders on any off-Amazon sales channel?

MCF is a third-party logistics (3PL) service that fulfills orders for any off-Amazon channel, including brand websites, social media stores, and ecommerce marketplaces. If you’re selling on an ecommerce marketplace or social media store, we recommend that you check their guidelines to ensure you adhere to any 3PL requirements for that sales channel.

View more
Get started today
Create an Amazon Multi-Channel Fulfillment account and start using MCF.
Sign up