What is Amazon Prime Day?
Amazon Prime Day 2022 is coming. Are you ready?
Amazon sellers know that Prime Day is a big opportunity to boost sales each year. Prime Day was introduced in 2015 to celebrate Amazon’s 20th birthday. The day offers Prime members access to deals across categories on Amazon.com. Since its introduction, it has become a two-day event where customers with a Prime membership can save, and sellers benefit from the surge in Prime Day sales.
But Amazon Prime Day isn’t just a big day for Amazon sellers. Online shopping on channels other than Amazon increases during this sales event too. So your business needs to be ready for the uptick in orders. Prepare for Prime Day 2022 by using Amazon Multi-Channel Fulfillment (MCF) to handle all your fulfillment needs.
Prime Day’s impact on ecommerce
Last year’s Amazon Prime Day was the biggest two-day period ever for Amazon’s third-party sellers. In 2021, consumers purchased $11.2 billion worth of goods on Amazon.com. This increased 7.7% from $10.4 billion spent on Prime Day 2020.
Prime Day 2021 focused on supporting small businesses. Its goal was to drive sales using Prime Day promotions to highlight small and medium-sized businesses on Amazon.com, like the spend $10, get $10 promotion in the days leading up to Prime Day. Last year was successful for small and medium sized businesses as many saw record sales. Now, Amazon Prime Day 2022 aims to surpass Prime Day 2021 to garner even more sales.
This drive in ecommerce also increases sales off Amazon.com. Some businesses offer competing Prime Day deals to draw traffic to their own sites. Non-Prime members also hope to take advantage of deals during this event on other online retailers. Overall, retail booms during Amazon Prime Day. Whether you’re on or off Amazon.com — or both — get your business ready for Prime Day.
How to prepare for Prime Day 2022
On Prime Day, Prime members get deals and cheaper prices on items like Amazon devices, smart home upgrades, Kindles, Fire tablets, Echo Dots, and Alexa products. But they also look for discounts in third-party stores. With just their Prime membership, shoppers can save big. Shoppers look for the best products at the best price. To entice them, sellers have to be just as savvy.
For sellers, preparing for Prime Day means grabbing attention, running promotions, and making sure you can handle the uptick in orders.
Want to set yourself up for success? Here’s a checklist to help you get the most out of Prime Day:
- Create a coupon - Draw shoppers in with deals and discounts.
- Share a promo code - Run targeted campaigns to spread the word about your business and the upcoming sale.
- Make exclusive discounts - Reward loyal customers with special savings.
- Outsource and automate fulfillment - Efficient fulfillment means faster shipping, happy customers, and simplified operations.
- Prioritize customer service - Communicate with your customers and provide transparent tracking and updates.
With MCF, you can prepare your supply chain for this anticipated shopping event. Using MCF’s full-service fulfillment gives you the ability to manage the spike in orders and the flexibility to scale with demand. MCF also connects to popular ecommerce websites to automate fulfillment, removing manual fulfillment efforts. Take the stress out of Amazon Prime Day by automating and outsourcing. Let MCF handle the fulfillment while you focus on reaching customers to help your business grow.
Get ready for Prime Day with MCF
Businesses on and off Amazon.com can prepare for Prime Day 2022. Capitalize on the opportunity for new customers and increased sales. But don’t worry about the logistics. Whatever the size of your business, you can put your best foot forward on Prime Day with MCF.
